Lola Cosmetics
Lola is a luxury cosmetic company for women looking for a sophisticated yet whimsical line of products that match their own personality. The Lola woman is flirty yet slightly mysterious and appreciates a good surprise. I created a collage of feminine elements rooted in nature as the base for the brand touch points. The packaging begins with a velvety black sleeve that hides this bright pop of collage printed on each box and container. This reveal element gives the consumer a moment of delight when they discover the whimsical pattern and makes the makeup containers desirable collectibles. The cut outs appear again on in-store touch points, like shopping bags and window displays.
Services
Visual Identity
Brand Development
Packaging Design
Window Vinyls
Naming
The Logo
The Lola woman embraces her femininity and isn’t afraid to let it show. The hand lettered logo is inspired by the autographs we used to practice for our moment of fame, loopy letters and hearts included.
